The Hundred - Meet the Players

The Hundred is a brand new cricket tournament bringing speed, excitement and innovation to England’s summer sport. In partnership with the England & Wales Cricket Board (ECB), Sky Sports and Dimension Studio, the Arcade team has created a world-first in sports fan engagement: augmented reality avatars of The Hundred players that audiences can bring into their homes, gardens or anywhere else they want.

This WebAR project is designed to complement the experience available to users of either The Hundred or Sky Sports apps, offering a taster that can extend the reach to non-app users and ultimately drive both app downloads and ticket sales - both of which can be accessed with a tap from within the WebAR.