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Adidas ULTRABOOST 21

SAY HELLO TO INCREDIBLE ENERGY RETURN. ⚡️

SAY HELLO TO INCREDIBLE ENERGY RETURN. ⚡️

For the 2021 edition of Adidas Ultraboost, we were asked to convert the main campaign visual into an Web AR experience.

We worked closely with the team at UNI_VERSE to translate high-end digital assets into 3D content for Web AR

The resulting experience was localised into 27 languages and is viewed all around the world.

Credits Development: Orb Amsterdam | Creative Direction & 3D Art: UNI_VERSE | Agency: TBWA\NEBOKO

Featured screenshot
Featured screenshot
Featured screenshot
Featured screenshot
Featured screenshot