Red Bull India AR Cricket

In a first of its kind Meta-Extension for the sport of cricket. Red Bull india partnered with Xtendr to create an immersive destination for fans all around.

We worked with teams across regions to create an immersive engagement that not only allowed them to select and bring their favourite athlete alive in the next dimension, but also gave them the opportunity to play as them in their own home ground.

This unique WebAR experience created an immersive gamified experience for all cricket lovers. Allowing them to participate and submit their scores, with the ultimate gratification of scoring high and getting a chance to meet their favourite athletes in person.

Giving Red Bull fans 'wings' in the next dimension - with a simple click or a scan.