The Hundred - Cricket Web Game

The Hundred WebAR Cricket Game

The Hundred - a new 100-ball cricket competition, worked with Aircards to create an epic game and new user experience to promote the launch of the competition this summer.

The experience created for the ECB is a never-seen-before use of the technology to create a highly interactive cricket gaming experience.

Jonathon Webb, Brand Manager – The Hundred said “The Hundred has innovation at its heart, so working on an augmented reality game to drive engagement among our target audiences is a really exciting opportunity and a great addition to our wider campaign.

Working closely with Threepipe, Mobsta and Aircards, this AR game gives users a taste of what The Hundred will be like, from the gameplay format through to in-game visuals and personalised kits. We want to throw crickets doors open to broader audiences and using this game across paid mobile advertising, with its sophisticated targeting, allows us to present The Hundred to our desired audiences in a fun and engaging way.”

WebAR Experience Features

The WebAR game included features such as:

• Team-selection
• Character customization
• Physics simulation
• Haptic vibration feedback
• Spatial Analytics which allows for granular analysis of user interactions in 3D space