World AR

Build immersive WebAR experiences that transform users’ surroundings

World Tracking

Powered by 8th Wall’s industry-leading SLAM engine for the browser, World Tracking lets users seamlessly integrate realistic AR scenes into their environment to play games, interact with characters or visualize products in 3D.

Learn more in Docs

Precise Tracking

Instant surface detection, smooth and stable tracking, and a lightning-fast frame rate enable a truly immersive experience.

Try a project

Absolute and Responsive Scale

Choose from Absolute Scale (objects reflect true life size) or Responsive Scale (determined by phone's distance from surface).

Try a project

Environmental Conditions

Accurate environmental conditions such as lighting, shadows and reflections for an immersive experience.

Explore

Holograms

Volumetric captures of celebrities, characters and spokespeople can be beamed directly to users' homes to entertain, educate and sell products.

Explore

Portals

Users can step into a 360-degree immersive environment to explore a live event, movie scene, abstract word, or digital twin of a store.

Try a project

Avatars

Invite users to step into the metaverse with their own customized, interactive avatars by adding the Ready Player Me integration to a WebAR project.

Try a project

Image Targets

Transform static packaging, posters and print ads into WebAR experiences that interact with the real world.

Explore Image Targets

Sky Effects

Accurate segmentation of the sky—and edge feathering tools to blend borders between sky and world layers—enables the augmentation of weather, time of day or scenery. Sky Effects can be combined with World Tracking for a seamless world AR experience.

Learn more in Docs

Background to Foreground

3D objects can move along the horizon, behind buildings, and move between the background and foreground.

Explore

Environmental Conditions

Full environmental changes to the sky and ground transform the user's atmosphere to immerse them in a scene.

Try a project

Rise and Fall

AR content can move between the ground and sky, such as an airplane taking off or objects falling onto the floor.

Explore

Lightship Maps

Easy-to-use and customizable maps anchor AR content to real-world locations to let users discover a hidden world of immersive experiences around them.

Create a 3D character on a map with a user's GPS location.

Launch city-wide WebAR experiences such as scavenger hunts.

Let users teleport to anywhere in the world.

Try out module

Niantic VPS for Web

A user's position can be determined with centimeter-level precision to anchor WebAR content to nearly 1 million worldwide locations.

Quickly and accurately determine a user's position and orientation.

Use a 3D mesh of the location to enable occlusion and physics.

Persist WebAR content across sessions and users.

Learn more in Docs

Get Started with 8th Wall

Create for Free

Get Inspired

Explore WebAR experiences that use World AR

Spotify | Sam Smith "Diamonds" AR

Powster
Nike | Drop Vault

14Four
See Santa Fly | Sky Effects

Niantic
Adidas | Giants AR

Moyosa Media
H&M | AR Pop-Up Book

UNIT9
LUSH Cosmetics | Snow Fairy Portal

Aircards
SkyAquarium | Marine Life in the Clouds

Egorov Agency
Bloomingdale's | 150th Anniversary AR

ROSE
DC League of Superpets | Amazon Boxes

Future House Studios

Discover more

FAQs

Answers to commonly asked questions about World AR

What is WebAR?

WebAR, or web-based augmented reality, refers to the technology which enables augmented reality to work within a browser. WebAR requires no app to download. Users access WebAR by clicking a link or scanning a QR code to open an AR-enabled web page in their browser.

What is Niantic VPS?

Niantic VPS (Visual Positioning System) is a cloud service that enables applications to localize a user’s device at real-world locations, letting users interact with persistent AR content and powering new immersive experiences. VPS determines the device’s position and orientation (pose) by referencing Niantic Map data that exists in Niantic’s cloud.

What are World Tracking and Sky Effects (World AR)?

World AR is . They can be combined to xyz.

What devices can users experience World AR on?

Like all WebAR experiences, World AR (World Tracking and Sky Effects) can be opened by clicking a link or scanning a QR code, instead of downloading an app, making it immediately available across all devices that use the internet: phones and tablets (front and back-facing cameras); desktop computers and magic mirrors.

Can objects move from the sky to the ground and vice versa?

Yes. By using World Tracking and Sky Effects simultaneously, you can move content between the Sky layer and World layer. AR elements can start from the ground and fly up to the sky, or begin in the sky and fall down to the surface; move between the background and foreground; or combine multiple movements to create a more immersive scene.

Can users take a selfie or record a video of their World AR experience to share in a message or across social media?

Yes. Users can capture a selfie or video of their World AR experience and then share it to the most popular social media and messaging applications.

How can users go from viewing products in AR to checking out?

Since all 8th Wall AR experiences harness the power of the web, developers can integrate real-time APIs such as inventory or SKU data to create experiences that reflect real-time availability and product information to guide users from product selection to purchase with ease.