Huggies uses AR to create buzz for limited-edition Justice League diapers
WebAR Case Study
Project Overview
Huggies partnered with Xtendr to launch a WebAR giveaway for their limited-edition Justice League Superheros diaper pack. The campaign generated massive buzz with a special face effects filter, where parents could transform their babies into beloved superheroes and share the photos on social media.
Engagement Rate
Engagements
Repeat Users
Any character licensed collaboration thrives on inside the bag surprises. However, today's on-demand environmentally conscious audience seeks more than just another physical collectible. They look for experiences. At xtendr, we’ve revolutionized the way people perceive collectibles by creating phygital giveaways - a unique and environmentally friendly offering that brings joy to consumers and fans universally. Our approach enables fans not only to collect, but also interact with their favorite characters in the next dimension
Anurag Sachdeva, Founder & CEO of Xtendr
The Experience
Customers were encouraged to share the photos on social media with the hashtag #HuggiesJusticeLeague for the chance to win prizes. A ‘buy now’ button seamlessly helped drive sales within the experience.
Results
The campaign created massive buzz and engagement, with an 85% engagement rate, totaling over 400,000 engagements, and an average engagement of 41 seconds. Virality from social media sharing helped drive over 27,000+ repeat users.
About the Agency
Xtendr creates conversations with objects and those interacting with it in the next dimension. Revolutionizing the world of phygital giveaways using ar & gamification
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