Adidas AlphaEdge 4D

A shoe on the edge of innovation

Adidas wanted to promote their new shoe which utilizes 3D printing technology, and what better way to show this off than through Augmented Reality. We modeled a 3D version of the shoe and then added a dynamic fluid simulation to accentuate and bring life to the resin printed soles. This was launched in Finish Line stores across the country.