Sydney FC's Football Stadium AR Experience

In anticipation of the Sydney Football Stadium opening in 2022, Sydney FC teamed up with 7DX to launch an Augmented Reality Experience that gives users an interactive preview of the new home ground to explore.

Highlights

The experience was built to be true to scale, giving an accurate real world representation. Using WebAR, people can bring the experience to life through a portal to the Harbour City, with the Sydney FC crest spawning the AR stadium. Users can check out new stadium features, look at new maps of the local area and explore the new stadium from inside and out. When launched in a large enough play area, people can expand the model to a point where they can actually stand in the middle of the pitch.

Audience Optimised

Julian Ward, 7DX CEO said: “The experience has been balanced to deliver a creative impact, as well as being functional and giving fans engaging content. What we can achieve now with WebAR and no app is fairly powerful.”

Organisations have been seeking simulation experiences that can easily be easily shared. When we prioritise accessibility, WebAR bocames the perfect platform to create fun sized simulations that have a wider reach than the hyper-real VR simulations 7DX is known for.

Building the project in AR let us tap into fun ways for us to play with perspective, making the world people step into bigger or smaller than it would in real life, increasing the potential for unique immersive interactions.

How it works

The WebAR experience is launched by opening a link or scanning a QR code. Launch on your mobile or tablet onto a flat surface like a tabletop or the ground. The 3D stadium can be rotated and expanded alongside other useful information to explore spatially with maps and hotspot areas.