Barni PlanetARium

Scan the Barni pack to explore and learn about the planets in AR. Test your planetARy knowledge by taking the quiz.

Mondelez International's Barni launched an immersive, packtivation web AR experience that enabled post-product purchase user engagement. Say hello to PlanetARium, where users launch the web AR experience by scanning the QR code on the pack.

Upon launching, they have to point the camera towards the Barni pack to bring an immersive 3D solar system to life in augmented reality and learn interesting information about different planets. The experience also featured an interactive planetary quiz to test their knowledge.