Yahoo Toyota Crown

In 2023, for the first time in over 50 years, Toyota released its top-of-the-line premium sedan, Crown, to the US market. In a bold and fearless fashion, the 2023 Toyota Crown is pushing boundaries and resetting the bar. Bajibot collaborated with Yahoo to show off this incredible vehicle right in your own living room through Web AR technology.

The Toyota Crown AR experience allow users to project a life-size, photorealistic Toyota Crown right into their physical space with interactive hotspots featuring all the highlights of the vehicle. Users can go inside and sit in the drivers seat to check out the prestigious interior of the Crown in 360 3D VR! But that's not all. An added Test-Drive feature lets users take the car out for a spin!

Web AR is one of the verticals within the Web3 movement that's growing stronger, unlike NTFs and the Metaverse. The utility and entertainment aspects provide high incentive value to the Toyota branded ad on Yahoo. The low barrier to engage with this immersive experience is the key to its success, and the immersive AR experience deepens positive Yahoo/Toyota brand experience.