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Niantic Studio Real-World Impact Challenge

Build WebAR experiences that make a difference during our first developer challenge of 2025

8th-wall
Feb 10, 2025 . 1 min read . Community
Niantic Studio Real-World Impact Challenge

The Niantic Studio: Real-World Impact Challenge is here! Running from February 10th to March 31st, this challenge invites developers to create meaningful WebAR experiences that drive social impact, celebrate culture, and explore storytelling through immersive technology. 

What Makes This Challenge Unique?

This competition is designed to push AR beyond entertainment—we want to see how Niantic Studio,  Niantic VPS, and Gaussian splats can be used to educate, inspire, and make a real-world impact.

With VPS, developers can anchor digital content in the real world, creating location-based experiences that connect players to real places and history. Meanwhile, Gaussian splats allow you to capture high-fidelity 3D photos of environments, and let you step into the real-world locations from anywhere.

$11,000 in Prizes

4-Feb-10-2025-06-50-36-2995-PM

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This challenge celebrates technical excellence, creativity, and real-world impact, with 2 grand prizes, 8 award categories and 4 honorable mentions:

  • Niantic VPS Grand Prize – $3,000
  • Gaussian Splat Grand Prize – $3,000
  • Most Creative Design – $500 (x2)
  • Most Inspiring Experience – $500 (x2)
  • Best Technical Execution – $500 (x2)
  • Most Impactful Project – $500 (x2)
  • Honorable Mentions – $250 (x4)

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Kickstart Your Journey

Judging Criteria 

Submissions will be evaluated on: 

  • Niantic VPS & Gaussian Splat Use – Does the experience creatively and effectively integrate these technologies?
  • Social & Cultural Impact – Does the project raise awareness, educate, or inspire change?
  • Gameplay & Innovation – Is the gameplay fresh, engaging, and technically innovative?
  • Completeness – Is the experience polished, well-structured, and ready to be played?

Start Building for Impact! 

The Niantic Studio: Real-World Impact Challenge is your opportunity to showcase your skills and contribute to a meaningful cause through AR. Whether you're exploring history, culture, education, or social change, we can't wait to see your creativity come to life!

8th-wall

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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