We're thrilled to launch Image Targets in Niantic Studio! This groundbreaking feature empowers you to build interactive augmented reality (AR) experiences triggered by physical images—without extensive coding. Whether you're a solo developer or part of an agency, this update streamlines the process of crafting immersive AR projects that seamlessly blend with the real world.

Elevating AR Creation with Studio

Image Target Support extends the robust capabilities of 8th Wall’s Cloud Editor into Studio, making it possible to build AR experiences triggered by images through an intuitive visual interface. Image targets continues to be supported across various types of images including: 

     - Flat (e.g., posters, packaging)
     - Curved (e.g., cylindrical objects like cans or bottles)
     - Conical (e.g., tapered containers or cones) 

Whether you're exploring AR for the first time or you’re seasoned professional, Image Targets in Studio offers:

• Accessibility: Advanced computer vision technology, now available in the free plan
• Enhanced Performance: Track up to 4 images simultaneously while searching for up to 32 images at a time, a significant improvement over previous limits.
• Faster Development: Create and deploy AR projects in record time with an intuitive visual editor designed for efficiency.
• Streamlined Testing: Preview how your Image Target experiences will behave in the real world directly within the simulator, allowing for rapid prototyping and refinement.

Turn Any Image Into a Magical AR Moment 

Image Targets in Studio brings established AR capabilities to Niantic Studio's visual interface, streamlining development across key industries:

     - CPG & Alcohol: Bring product packaging to life
     - Entertainment: Connect physical media to digital content experiences
     - Retail: Create engaging in-store displays that drive customer interaction

Brands like Huggies have already demonstrated the power of Image Targets, with their Justice League campaign achieving over 400,000 engaging moments with consumers by transforming diaper packaging into an interactive superhero experience. Now, Image Targets in Studio makes it easier than ever to quickly implement these proven AR use cases within Studio's intuitive environment.

Start Building Today
Image Target Support is available now in Niantic Studio! Whether you’re creating interactive packaging, enhancing retail experiences, or crafting immersive entertainment campaigns, this studio update empowers you to bring your ideas to life faster and easier than ever before.

Ready to bring your AR visions to life? Get started by cloning our Image Target sample project, or signing up for a free Niantic Studio account. 

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🙌  A big thank you to our developer community for providing us consistent feedback to improve Studio. We’re so excited to share this feature based on your feedback and can’t wait to turn every image into an unforgettable AR moment together! 🚀