If you happen to be at a Finish Line store this week, you might notice a display in the center of the shop advertising Adidas’ latest line of kicks. But with this in-store centerpiece there’s more than meets the eye. It’s actually a WebAR installation containing hidden 3D content, all part of its latest campaign: Forever the Future.

Agencies HappyLucky and 14Four are behind the activation, which launched exclusively in four Finish Line store locations last week: Del Amo Fashion Center in LA, Park Meadows Mall in Denver, Water Tower Mall in Chicago, and Roosevelt Mall in Garden City, NY. Check it out:

Shoppers can use their phone to either scan the QR code or type in a URL to enter the web-based experience, then scan signage to activate layers of interactive content. The introduction to the experience reads:

“Inspired by the past and excited for what’s next, this interactive space is designed for experiencing Adidas originals in a new way. Tap to enter below and use your phone’s camera to explore our AR-activated space.”

 

This WebAR experience utilizes image targets and was built using 8th Wall and a three.js integration.

We love this example of ARCommerce, which is part of a growing trend of in-store activations enhancing the brick-and-mortar shopping experience with digital content. Check out some of the latest ARCommerce activations including LEGO and General Mills’ Fillows Cereal which both leveraged WebAR technology to bring immersive experiences to shoppers.

Do you think AR will enhance the in-store shopping experience? Give us a shout on Twitter @the8thwall.