Pink Floyd: A Surreal WebAR Experience for ‘The Later Years’ Album Release

To celebrate the release of Pink Floyd’s The Later Years box set, Sony Music Entertainment collaborated with Liverpool-based studio Draw & Code to develop a WebAR activation that allows fans to experience the band’s music like never before.

 

Place life-size, animated versions of the iconic album artwork into your environment, and watch as Monolithic heads rise from the earth and ominous streetlights contort before you.

“Each artwork is visually striking with a common theme jumping out from each: the juxtaposition of surrealist interpretations of everyday objects and situations sitting incongruously within our reality,” said Mike Snowdon, Creative Lead at Draw & Code.

Jergens

To promote its line of self-tanner products, SOL, Jergens teamed up with agency COFFEE Labs to create a portal to paradise. The immersive escape transports you to your own private island in the sun, where you can explore the dreamy beach and tap on hot spots to learn more about SOL products.

BBC America’s Doctor Who in Theaters

BBC America and Fathom partnered with Manhattan-based content marketing agency GLOW to create a WebAR activation for the nationwide cinematic screening of the Doctor Who Season 12 premiere. “Whovians” gathered at their local cinema on January 5th to watch the premiere, which was followed by a live Q&A with the cast transmitted from The Paley Center in New York to theaters across the country.

 

The WebAR activation appeared in an ad rotation on the big screen before the premiere, which screened in 600 theaters nationwide. Try it out for yourself! Point your camera at the QR code to activate the TARIDIS (it’s actually an image target!) 🇬🇧