As part of its integrated digital marketing campaign for its Fruitmix product, Ranja worked with VR Owl and NewsLab to create a fun and interactive augmented reality game for kids that brings the cheerfulness of its commercials into the living room of the consumer.

To access the WebAR game, players scan a QR code on select Ranja packaging using their mobile or tablet device. Once inside, users place the virtual ‘slip ‘n slide’ in their physical space to begin the game. In order to complete the game as quickly as possible, players must click the recognizable objects found in the campaign commercial including dogs, drums, bikes and trees to increase their speed. After completing the game, players can share their scores and challenge their friends to play the game.

Created by VR Owl and powered by 8th Wall, the core concept of the WebAR game is to create an interactive element that taps into the ‘Ranja.That makes you happy right?!’ concept of the wider branding campaign. To achieve this, VR Owl looked to mirror the experience of the girl featured in the campaign’s TV commercial. This was supported by the game's scoring system which allows players to get more points faster by clicking on recognizable objects found in the campaign commercials.

The use of web-based augmented reality in the campaign allows consumers to easily get the pleasure of Ranja at home. With no app required, players are able to instantly access the game making the barrier to entry extremely low. The ability for users to easily share their scores and challenge their friends has led to the game being played over 1,000 times. The game has also received attention from MarketingTribune, Adformatie and has been shared by various influencers in the Netherlands such as Lizet Greve, Kelly Caresse and Rachel Meibergen. 

Try the experience yourself by tapping this link on your smartphone or tablet device.