Patrón has the perfect gift for you to give this holiday season—a virtual bottle of tequila which you can customize with your own designs and memories. From the Patrón website, create a custom virtual bottle by choosing from a series of templates and adding photos, stickers and personalized messages. Once done, send the link of your customized virtual bottle to family and friends so they can view it in augmented reality.

Created by ROSE, this first-of-its-kind user-generated WebAR experience doesn’t require a bottle of Patrón to participate but if you have one the experience is taken to the next level. Using 8th Wall’s image target technology, you can scan the Patrón Tequila box to watch your customized virtual bottle magically emerge from the packaging.

“This work represents a historic moment not only for PATRÓN but for WebAR as a whole. This experience is the first of its kind for the spirits industry, pairing user-generated content with Web-based AR renderings,” says ROSE founder and CEO Evan Rose.“The cherry on top is that the team brought this idea from concept to reality in such a short time.”

Create and share your own one-of-a-kind PATRÓN virtual bottle here.

Read about this experience on ARPost.