International airline EVA Air takes us to Thailand with its latest WebAR activation, which transforms a simple print ad into a portal to a busy Bangkok waterway. The full page advertisement appears in the September issue of Fast Company and was created by agencies MullenLowe US and Tool.

The ad itself is actually an image target which triggers a 360-degree video to play, giving the viewer the perspective of a passenger sitting in boat. Since the video itself is immersive, the viewer is invited to peer into the magazine at various angles to explore the scene around them.