BBC America and Fathom partnered with Manhattan-based content marketing agency GLOW to create a WebAR activation for the nationwide cinematic screening of the Doctor Who Season 12 premiere. “Whovians” gathered at their local cinema on January 5th to watch the premiere, which was followed by a live Q&A with the cast transmitted from The Paley Center in New York to theaters across the country.

The WebAR activation appeared in an ad rotation on the big screen before the premiere, which screened in 600 theaters nationwide. Try it out for yourself! Point your camera at the QR code to activate the TARIDIS (it’s actually an image target!) 🇬🇧