8th Wall Blog
Stuart Weitzman is bringing the catwalk to your living room with augmented reality
The luxury fashion brand used WebAR to feature holograms of models to showcase its latest line of accessories.
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Stuart Weitzman is bringing the catwalk to your living room. The luxury fashion brand just launched a WebAR campaign that uses holograms of models to showcase its latest line of accessories.
Customers can preview a variety of Stuart Weitzman handbags and boots in different colors on the model in real time, providing an accurate product visualization to the user. The experience was created using 2D video assets that were transformed into 3D holograms with holographic software by HoloMe and 8th Wall WebAR technology.