German-based agency HERREN DER SCHÖPFUNG created a WebAR-activated print ad to showcase the new Maserati Levante Trofeo 580 hp. The double-page spread, which appeared in German publication Handelsblatt, transforms into a captivating augmented reality experience when the user scans a QR code.

Part of Maserati’s “Be the Storm” campaign, the static print uses AR to bring the campaign spot to life with rapid camera movements and sound to creating a dramatic stormy scene. At the end of the experience, the user is automatically directed to the campaign website to learn more. Read about the Maserati WebAR activation here.