Twenty-two Westfield shopping centers across the USA are now the destination of a large-scale, augmented reality holiday-themed scavenger hunt.

By scanning a QR code at participating Westfield locations, The Holiday Hunt takes shoppers on a magical adventure through the mall to uncover 10 virtual Christmas-themed characters including dancing gingerbread people, snowmen, a Santa Claus face filter, a Nutcracker, reindeer and more — each providing the opportunity for a selfie or video recording that can be shared with friends and family. Upon finding all 10 characters, players are awarded with exclusive promotions and offers to redeem at participating shops.

Created by COFFEE Labs, The Holiday Hunt is the world’s first web-based augmented reality (WebAR) scavenger hunt to take over US malls and provides a fun and safe way for shoppers to get into the holiday spirit while browsing for gifts at their favorite shopping centers.

“While this season may look a bit different, we still wanted to create experiences that not only make it fun and festive to shop, but keep health and safety top of mind.” says Anthony Sion, Senior Vice President — New Business Development at Unibail-Rodamco-Westfield, owner of Westfield shopping centers in the U.S.

Sio continues, “That’s why we joined with COFFEE Labs to develop and execute a virtual Augmented Reality experience at 22 Westfield shopping centers across the U.S. The Holiday Hunt was developed to entertain as well as deliver offers from our retail partners over the holidays in a safe and socially-distant environment.”

Read more about this experience on VRScout.