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Dior gifts the world with its luminarie-themed AR packaging experience

The augmented reality gift box which features ‘luminarie’ and celestial-patterns that come to life right before your eyes

Dec 11, 2020 . 1 min read . Fashion & Apparel

Dior gifts the world with its luminarie-themed AR packaging experience

Just in time for the festive season, Dior is giving everyone a gift this year using the magic and wonder of augmented reality. Leveraging designs and scenes from its 2021 Cruise Show, Dior has released an augmented reality gift box which features ‘luminarie’ and celestial-patterns that come to life right before your eyes.

Created by Atomic Digital, this augmented reality experience was launched across a variety of platforms including Instagram, Snapchat, Facebook as well as 8th Wall Web AR.

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Unwrap this fairytale festive packaging by opening this link on your smartphone.

Read about this experience on Savoir Flair.

Fashion & Apparel Retail Holiday

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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