8th Wall Blog
The catwalk goes virtual with Vogue Singapore's AR feature
Singaporean actress Fiona Xie was transformed into a hologram to model one of three fabulous ways to wear a sequined turtleneck
Singaporean actress Fiona Xie was transformed into a hologram to model one of three fabulous ways to wear a sequined turtleneck. Created by HoloMe, Vogue Singapore chose WebAR as a new way for Vogue readers to get up close with fashion. By clicking on the 2D image of Fiona Xie wearing a sequin Valentino turtleneck online, readers are sent to the WebAR experience where they are able to place her hologram in their space and watch her come alive to model the look.
👗 Bring the catwalk to your home by trying the experience yourself here.