As a part of their commitment to reduce single-use plastics, McDonald’s Sweden partnered with Stockholm-based agency DVA to replace all of the real balloons in their restaurants with a new generation of balloons — WebAR balloons, which are even more fun and never end up as litter.

“By replacing our balloons with a digital AR game, we are giving more people the opportunity to have even more fun since the game can be played from anywhere. While at the same time doing something important for our planet,” says Staffan Ekstam, Director of Marketing at McDonald’s Sweden.

Users are challenged to pop as many AR balloons as fast as possible, and since it’s virtual, guests ordering delivery can also join in the fun!