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Nike Virtual View on FinishLine.com lets you ‘try on’ apparel

The experience lets shoppers preview clothing on 3D holograms of models in WebAR

Oct 21, 2020 . 1 min read . Hologram

Nike Virtual View on FinishLine.com lets you ‘try on’ apparel

Nike partnered with volumetric video agency Omnivor to create “Nike Virtual View,” a feature that lets shoppers preview clothing on 3D holograms of models in WebAR while browsing the Finish Line website. Customers can select from XS-XL to see how Nike styles fit on a model that is their size, swipe to rotate, then tap “Shop Now” to purchase with size and fit confidence.

👟 Check out your fit with Nike Virtual View.

Hologram Fashion & Apparel

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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