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Nike transforms shoe boxes into interactive WebAR stories

The Move to Zero AR activated shoe boxes tell the story of Nike’s commitment to sustainability

Apr 21, 2020 . 1 min read . Fashion & Apparel

Nike transforms shoe boxes into interactive WebAR stories

To educate customers on its journey toward zero carbon and zero waste, Nike worked with production agency Unit9 to transform its shoe boxes into interactive WebAR stories. When scanned, the shoe boxes activate a 3D augmented reality experience that appears on top of the box, and tells the story of Nike’s commitment to sustainability.

Nike: Move to Zero from UNIT9 on Vimeo.

The WebAR story, which is powered by 8th Wall, depicts the brand’s advancements in sustainability, including its commitment to planting more trees and its utilization of clean energy. Customers can interact with 3D forests, solar panels and rotating windmills, while tapping hot spots that reveal more detailed information about Nike’s rethinking of packaging, sustainable sports, and circular design.

Fashion & Apparel Retail

Written by 8th Wall

8th Wall is the 3D engine for the AI era, built for developers who can’t wait. We make it faster to bring ideas to life with AI-powered creation, a flexible editor, and instant publishing to web and native apps. Trusted by developers, creators, and global brands, 8th Wall powers thousands of real-world projects, from interactive experiences to full games, redefining how the next generation of worlds are built and shared.

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