8th Wall Blog
Sberbank creates WebAR activation for International Women’s Day
To honor International Women’s Day users can send the women in their lives a virtual bouquet of flowers
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To honor International Women’s Day, Russian bank Sberbank teamed up with digital agencies Mosaic and Hyper Reality to create a WebAR activation that allows users to send the women in their lives a virtual bouquet of flowers.
The activation was developed using 8th Wall and was promoted with a TV spot that ran in Russia, as well as direct mail (paper) and an email push to subscribers.