In a global fashion first, Three UK teamed up with volumetric video leader Dimension to showcase a holographic fashion show at London Fashion Week. Using 5G-powered smartphones, audience members were able to watch a WebAR-enabled hologram of Adwoa Aboah walk down what appeared to be an empty catwalk to model the latest collections at Central Saint Martins. Even more exciting, the real Adwoa was able to watch a volumetric video copy of herself walk down the runway as she sat in the front row.

“Dimension continues to push the boundaries of volumetric production and webAR. This is another incredibly powerful example, delivering 20ft projections of the supermodel at London Fashion Week and integrating captures into 8thWall WebAR,” said Adam Smith, Head of Production at Dimension.

💃 Read more about this futuristic fashion show on the Dimension website.