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Johnnie Walker transforms limited edition Game of Thrones bottles into WebAR experience

Bottles of Johnnie Walker A Song of Ice and A Song of Fire reveal 3D characters from the show which burst to life out of the packaging

Dec 16, 2019 . 1 min read . Food & Beverage

Johnnie Walker transforms limited edition Game of Thrones bottles into WebAR experience

Johnnie Walker launched a WebAR experience for its two new limited edition Scotch Whiskies which celebrate the critically acclaimed HBO® series, Game of Thrones. Bottles of Johnnie Walker A Song of Ice and A Song of Fire are activated as image targets to reveal 3D characters from the show which burst to life out of the packaging.

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A Song of Ice is inspired by House Stark of the North, and when scanned with a smartphone it summons the iconic Direwolf. A Song of Fire represents the fierce House of Targaryen, and it sparks the Dragon to make a smokey entrance. Created by agencies AnalogFolk and Unit9 using 8th Wall, the two unique activations embody the “crisp” and “spicy” characteristics of their respective whiskies, while being true to the Game of Thrones brand.

Food & Beverage Arts & Entertainment Alcoholic Beverage

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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