8th Wall Blog
HSBC Bank and WWF create WebAR activation to shed light on climate change
The WebAR activation sheds light on the endangerment of wildlife of the Pantanal wetlands which are threatened by deforestation and habitat degradation
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HSBC Bank — in association with WWF — teamed up with Australian agency Unbnd to create a WebAR activation that sheds light on the endangerment of wildlife of the Pantanal wetlands, which are threatened by deforestation and habitat degradation.
The WebAR experience uses image targets to bring 3D insects, tropical plants and crocodiles to life as they crawl out of a flat image of the Pantanal wetlands. Users have the ability to “Dive Deeper” by tapping a button while inside the experience to learn more about the world’s largest wetlands.