8th Wall Blog
McDonald’s brings Halloween home with WebAR experience
The experience brings the trick-or-treat experience directly to customers through a yellow McDelivery door
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As a part of their #BringHalloweenHome campaign, McDonald’s Canada created a WebAR experience that brings the trick-or-treat experience directly to Canadian customers. A yellow McDelivery door appears in augmented reality that can be opened by “knocking,” which reveals a virtual Halloween world to explore and has an exclusive McDelivery offer. Users can snap photos while in the experience of their spooky encounter with a vampire.
Created by Canadian-based agency Cossette and produced by Paris-based agency Nedd, McDonald’s #BringHalloweenHome experience will be available to mobile users Oct. 29–31. The McDelivery service itself is available from more than 1,000 restaurants in Canada via Uber Eats, SkipTheDishes and DoorDash.
🦇 Read more about McDonald’s #BringHalloweenHome experience.