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Ford gives fans branded face masks to show their team pride for the Montreal Canadiens and the Edmonton Oilers

The experience gives fans a way to show their team pride virtually while cheering from home

Feb 5, 2021 . 1 min read . Sports & Fitness

Ford gives fans branded face masks to show their team pride for the Montreal Canadiens and the Edmonton Oilers

Ford teamed up with Bully! Entertainment and Cinco to give Edmonton Oiler and Montreal Canadien fans a way to show their team pride virtually while cheering from home. Using WebAR Face Effects, fans were able to click a link and select an Oiler or Canadien branded face mask they could wear, take a photo and post it using the hashtag #BuiltFanTough on social to win the real thing.

The Bully! team are @megafanford and fans of the Canadiens this week.

Check out https://t.co/ihfZizs3bM on your mobile device and try on a couple virtual masks in all the colors (and beards) of @CanadiensMTL 🥅🏒#GoHabsGo #megafanford pic.twitter.com/Lh71qCFLdg
— bully! entertainment (@Bully_Entertain) August 17, 2020

🏒 Read more about this experience on the Cinco website.

Sports & Fitness

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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