ESPN College GameDay Built by The Home Depot is a pre-game show covering college football prior to the start of games featuring news and analysis of the day’s upcoming matchups and aimed at getting fans engaged and excited.

Due to COVID-19, this year The Home Depot needed to reimagine fan engagement which included the use of augmented reality to bring the broadcast’s iconic College GameDay desk in to their physical space. Using web-based augmented reality, users clicked a link to place a 3D replica of the official College GameDay desk in their living room, backyard or wherever they chose.

The AR experience, created by Octagon, was just one of many ways in which The Home Depot engaged fans in new ways during the pandemic. They also delivered physical pop-up tailgate packages to lucky fans whose team is playing that week to safely be enjoyed with family members.

🏉 Read more about this WebAR experience on Event Marketer.