Society6, the artist-driven online marketplace featuring made-to-order products in home decor, wall art, apparel and accessories partnered with premium paint brand Sherwin-Williams to launch a new “View in Your Room” augmented reality capability for the mobile web. Developed by AR design firm Rock Paper Reality, the AR e-commerce feature allows consumers to preview millions of Society6 wall art designs and paint in their own space.

Society6’s new Web AR retail tool gives shoppers the opportunity to pair complementary paint colors with the artwork they’re browsing and view it in their space before purchasing. To do this, users visit the Society6 website and select either an art print, framed art print, poster or canvas print and tap the “View in Your Room” button. Next, users are asked to align a marker to a wall to perfectly place their desired piece of artwork on their wall.

Once the shopper has placed the art design in their physical space, the WebAR tool suggests paint choices based on the dominant and complementary colors found in each artwork. Users can then browse between paint colors until they find the perfect one to match their artwork. Once complete, users can share the AR image via social or save it for future purchases and wall color inspiration. 

“The utilization of augmented reality has become a key driver for online home decor sales and how customers shop for their home. We are finding that customers don’t necessarily want to recreate the in-store experience online but are seeking out tools to view items in their own homes and share the AR view with others,” said Julie Matrat, General Manager of Society6. “The Society6 ‘View in Your Room’ augmented reality offering provides an improved user experience and builds buyer confidence, while also offering color inspiration thanks to Sherwin-Williams’ deep inventory of beautiful, high quality paints. We are excited to introduce our Society6 customers to this new tool that will provide a more personalized experience that celebrates creativity and each individual’s personal style.”

The “View in Your Room” WebAR experience uses 8th Wall’s technology to virtually place the pieces of art in a user's physical space. This allows Society6 shoppers to view paint and artwork together on their wall before making a purchase, driving customer confidence and decorating inspiration. 

🖼️  Try the new “View in Your Room” feature and test out millions of products and color combinations by visiting https://society6.com/wall-art.