To get customers into the Halloween spirit, Perfetti Van Melle launched “Meet the Creeps”, a spooky-candy-filled WebAR game. Accessible via QR code on select candy packets, trick-or-treaters and candy lovers alike can immerse themselves into the Halloween Village to help make Halloween sweet again.

In this AR game, players are sent on a mission to steal all of the candy back from the creeps. By moving their phone in a 360 degree motion, users can explore the Halloween Village and interact with the three creeps - Franklyn, Candyce and Sam. By tapping on each of the creeps, players can unlock three individual mini-games where they must tap on the character to have them drop their candy. Once the candy is dropped, players must collect the candy as fast as possible to make Halloween sweet again and to get a high score. After playing each of the mini-games, users can snap a selfie with Franklyn the pumpkin and share it on their social platforms.

Created by GoSpooky in collaboration with Perfetti Van Melle and powered by 8th Wall, this WebAR experience connects the community back to Halloween in a unique way, celebrating the spookiest candy moment with one of the biggest candy brands in the world. As this experience is web-based and does not require an app to download, users can instantly engage with the experience directly from their mobile device with no app download required.