Dr Pepper Mixology
ContinuumXR This is the Maverik Mixology game presented by Dr Pepper.
This is the Maverik Mixology game presented by Dr Pepper.
Maverik and Dr. Pepper reached out to Continuum to create a fun new way for users to interact with their brands. Continuum developed this face filter game that allowed users to tilt their heads and make drink recipes that can be made in real life at the soda fountains at Maverik gas stations.
In the first 3 weeks of the campaign, the game saw 80k users, 32k of which made it to a selfie photo op at the end of the experience. Those selfies were shared in Instagram stories and rewards were given to sharers through the Maverik app.
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