Up Your Alley AR Bowling
Darabase 
A striking way to pin down passers by of an empty shop within a shopping centre. An interactive AR bowling game with a live scoreboard.
A striking way to pin down passers by of an empty shop within a shopping centre. An interactive AR bowling game with a live scoreboard.
Churchill Square shopping centre in Brighton wanted to create a long term immersive retail experience, using the windows and space in front of the now closed Debenhams store. The Augmented Reality bowling lanes aim to drive footfall and increase dwell time by making the most of a vacant unit. Darabase worked closely with Bewonder* who designed and produced the creative theming and artwork alongside the visual merchandising of the windows.
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