MagMile AR-Chitecture Tour
Darabase 
An augmented reality experience along Chicago’s Magnificent Mile, guiding visitors to iconic landmarks.
An augmented reality experience along Chicago’s Magnificent Mile, guiding visitors to iconic landmarks.
The Magnificent Mile® Association wanted to bring Chicago’s architectural heritage to life while driving footfall to Michigan Avenue’s shops and cultural venues. The experience needed to engage visitors with historic storytelling, interactive elements, and a sense of discovery.
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