Darabase x McDonald's - AR Christmas Lights
Darabase 
A fun and interactive experience for McDonald’s customers, letting them decorate their local restaurant with virtual lights, reindeer and snowmen.
A fun and interactive experience for McDonald’s customers, letting them decorate their local restaurant with virtual lights, reindeer and snowmen.
As part of this year’s Christmas campaign, McDonald’s UK were looking for new and innovative ways to celebrate the little things that make this time of year special. Augmented reality was the perfect choice to create a fun and interactive experience for McDonald’s customers, letting them decorate their local restaurant with virtual lights, reindeer, trees and snowmen.
Users can also dress their own homes with the festive DecoARations too and then capture a photo including their loved ones in the Christmas scene to share with friends on social media.
The WebAR experience is promoted online, on social and in the McDonald’s mobile app as part of the #ReindeerReady brand campaign.
Darabase integrated content moderation tools to ensure that photographs are appropriate before they can be shared and partnered with OMD and Leo Burnett UK to produce the AR experience as part of The Alternative Christmas List.
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