Bacardi Augmented Reality Fruit Cannon Game

We partnered with Bacardi RTD (ready-to-drink) to bring innovation to their in-store activations across the largest retailers in the US. In partnership, we developed an (AR)efreshing twist on everyone’s favorite carnival game, integrating data capture for Bacardi gear and social sharing to drive engagement at POS.

The Bacardi Real Rum Cocktail AR Fruit Cannon Game delivers a 'punch' with nearly one minute of engagement in the experience.