Dewars Diwali

eyekandy & Dewar’s partnered to enhance the limited edition, Diwali themed, blended scotch whisky with a personalised, AR gifting experience.

Overview

Diwali, the festival of lights, is India's biggest and most important holiday of the year, it symbolises the victory of light over dark and is celebrated around the world.

Through this collaboration eyekandy developed an experience that enabled shoppers to personalise their gift of Dewar’s in a modern, immersive and innovative way.

Distributed globally to over 20 airports around the world, shoppers have the ability to scan the on-pack QR code, input a personal message then upload a photo. Once complete, they are presented with a unique code that can be given to their friend or family member along with the product.

Once received the user can scan the on-pack QR code, type in their unique code then see the box come to life with stunning mandala visuals, fireworks and the personal message and photo from the friend or family member that gave the present.

This visually compelling, Diwali themed experience helped drive a personal connection between the sender and the recipient… ‘Diwali deserves Dewar’s’….. In AR!