RXBAR No B.S. Motivator

The iconic RXBAR® packaging – with its list of simple ingredients and "No B.S." – now comes with another perk: motivation. For the first time ever, RXBAR is harnessing the power of augmented reality (AR) to bring the virtual and real worlds together in the No B.S. Motivator experience. This immersive experience turns fan-favorite bars into pocket-sized motivators that inspire you to embrace a No B.S. mentality wherever you are.

RXBAR and Matt James Serve Up Your Dose of No B.S. Motivation with AR-Scannable Packaging RXBAR and Matt James Serve Up Your Dose of No B.S. Motivation with AR-Scannable Packaging Together with multi-marathon runner and former Bachelor, Matt James, RXBAR is introducing the AR tool to help you face the challenges that keep you from achieving your wellness goals with Matt's tested training techniques. From now until October 18, access a series of free motivational messages from Matt as he appears as a mini 3D hologram atop your RXBAR packaging. Visit RXBarNoBSMotivator.com and scan select RXBAR flavors with a smartphone.