Minecraft Scavenger Hunt Retail Activation
Intergalactic An immersive retail experience that fuses Minecraft's quests & characters with an in-store WebAR scavenger hunt at BigW stores across Australia.
An immersive retail experience that fuses Minecraft's quests & characters with an in-store WebAR scavenger hunt at BigW stores across Australia.
Introducing the first-ever in-store Minecraft Scavenger Hunt. This digital retail experience merges Minecraft's questing excitement with its beloved characters, giving an engaging challenge for kids (6-12) and their parents.
Exclusively launched at BIG W stores across Australia, this experience employs 8th Wall's Web-based Augmented Reality (WebAR) technology, allowing participants to enjoy the hunt on their devices without any app download.
Starting at each store's entrance, players search and scan Minecraft characters on point-of-sale signs positioned by Minecraft items. On completion, they earn a $5 discount code for online Minecraft product purchases.
WebAR Experience Features:
- In-store QR code activation
- Custom artwork and labelling
- Image targets and detection
- Performance Analytics Tracking
The activation resonated well with fans, smashing all initial KPIs. Over 5,000 kids engaged during the activation between Jan 14th to Feb 10th, 2021, and YOY sales for core Minecraft assortments soared by 250%.
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