Get In The Game

Campbell's Spicy Game Day Sides: Introducing New Augmented Reality Experience

In conjunction with R&W’s new SPICY launch, Campbell’s is excited to give football fans easier, tastier ways to prepare Game Day Sides like Buffalo Chicken Dip and Spicy Nachos for all of this year’s playoff action. With new cooking SKUs like Spicy Buffalo Cream of Chicken and Spicy Nacho Cheese, these recipes can now be made with only 3 ingredients, bringing big taste to the Big Game. To help consumers navigate these recipes, the brand is also excited to unveil a unique new Augmented Reality game, bringing these dishes to life in a never-before-seen way.