LEGO - Through-the-bricks
makemepulse 
The experience reveals the set and plays homage to the iconic scene in the first Harry Potter where Harry discover the Diagon Alley.
The experience reveals the set and plays homage to the iconic scene in the first Harry Potter where Harry discover the Diagon Alley.
Discover Diagon Alley in your living-room
The idea was born from what connects Harry Potter and Lego, the bricks. The experience reveals the set and plays homage to the iconic scene in the first Harry Potter movie in which Hagrid takes Harry through the wall to experience Diagon Alley for the very first time.
Allowing fans to bring their favourite characters to life anywhere
The project launched globally with the UK, US, Germany and China as key markets. For added participation, LEGO fans can also make their own QR code to create a portal to the site. This mechanic was used as a teaser for the launch, to create anticipation and intrigue.
Case study:
https://www.makemepulse.com/case-study/lego-through-the-bricks/
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