Design Ancora: A Special Edition of Design Icons
monogrid Gucci presents a new project with five objects from a bygone era symbolizing Italian design—reinterpreted in the 'Rosso Ancora' hue and unveiled for
Gucci presents a new project with five objects from a bygone era symbolizing Italian design—reinterpreted in the 'Rosso Ancora' hue and unveiled for
During Milan Design Week 2024, Gucci unveiled the exclusive ‘Design Ancora’ limited edition, a collection of five iconic pieces of Italian design, each reimagined in the House’s ‘Rosso Ancora’ signature deep red. This unique collection, available for purchase online, was showcased at the brand’s flagship store in Via Montenapoleone. We were honored to be selected to implement a comprehensive digital campaign for this project, combining out-of-home (OOH) advertising with Augmented Reality (AR) to create a seamless blend of online exploration and physical experience.
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