Augmented Reality Bobble Buddy

MVP Interactive partnered with MD Anderson, MMI Agency, and Houston Dynamo to create the first-ever web-based augmented reality (WebAR) bobblehead experience in the MLS. The AR Bobble Buddy drew inspiration from MD Anderson’s physical bobblehead sponsorship nights with the Houston Dynamo.

The Bobble Buddy experience is 100% digital. Fans can select from Houston Dynamo’s home or away game jersey colors, a variety of hairstyles, and animations, including a bicycle kick, and celebration plane run.

How the Bobble Buddy works:

• Fans capture a Selfie with their camera phone.
• Within seconds, fans can project their virtual Bobble Buddy avatar into their surrounding environment, over real-world objects. Fans select a hairstyle, uniform, and animations.
• Fans can take a video or photo of their Bobble Buddy to download and share across social media channels.

MVP Interactive advanced their existing app-based virtual bobblehead technology into a web-based AR experience built on their partner 8th Wall’s platform. Using MVP Interactive’s Bobble Buddy technology allows brands to reinvent their marketing playbook for digital worlds, providing fun and engaging experiences without the hassle of downloading an app.