AR Photo Booth | Zoom
Post Pop Studios Attendees at Zoomtopia entered the mushroom forest then scanned a QR to bring Happy (Zoom's mascot whale) to life in their own photo opportunity!
Attendees at Zoomtopia entered the mushroom forest then scanned a QR to bring Happy (Zoom's mascot whale) to life in their own photo opportunity!
Overview: The 'Scan For Happy" AR Experience is fun web-based Augmented Reality (AR) Photo Booth activation developed to bring the awe-inspiring presence of AR to event attendees.
Leveraging 8th Wall's advanced AR capabilities, this experience engaged attendees through an interactive Web AR medium that encouraged the sharing of content on social media.
Objectives
Engagement: Provide an engaging platform for users to bring the Zoom brand to life through their Mascot, Happy The Whale.
Immersive Experience: Utilize AR technology to create a realistic and interactive experience, allowing users to visualize Happy in their real-world environment.
Accessibility: Ensure the experience is easily accessible via web browsers, eliminating the need for app downloads and making it widely available to a broad audience instantly and simultaneously.
Content: Provide an playful photo opportunity for guests to encourage tech forward content capture and sharing on social media from the event.
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