Nike AR Basketball
OMM 
Shoot hoops in augmented reality to unlock prizes and discounts at Nike Factory Stores across Europe for the Gifting & Cyber-month Game Time campaigns
Shoot hoops in augmented reality to unlock prizes and discounts at Nike Factory Stores across Europe for the Gifting & Cyber-month Game Time campaigns
Nike x OMM
Nike asked us to create an engaging way to drive Membership in their NFS stores across Europe over the Cyber and Gifting months.
We created an Augmented Reality basketball game that challenged players to rack up a high score in order to be in with a chance of winning big prizes.
CONSUMER JOURNEY
To ensure there was a clear focal point for the AR experience. We designed and built multiple staff podiums and floor vinyls to drive the experience.
Each store had their own prizes to hand out, so we had to create an algorithm that could give out prizes on a store-by-store basis.
Other Work by OMM
