Trolls World Tour WebAR Games

We worked with General Mills, Universal Studios and Dreamworks to create a connected packaging campaign to promote Trolls World Tour.

Powster created 4 mini games in AR so that kids could interact with the characters in their own homes. Users scanned QR codes on participating General Mills and Yoplait products' packaging to collect Trolls. They could then save the Trolls they found to their account, play mini games with them and uncover exclusive clips from the movie!